Why Platform?

Products have linear growth. Platforms have exponential growth.

The Transition

Phase 1: APIs

Let external developers integrate.

Phase 2: Marketplace

Let them build on top of you.

Phase 3: Ecosystem

Create dependencies that lock everyone in.

Examples

• Salesforce: AppExchange
• AWS: Partner network
• Shopify: App store

The Metrics

Track:

• Developer signups
• Third-party apps
• Platform revenue share
• Ecosystem size

The Barker Method

Platforms are the ultimate triangle. Everyone builds your business for you.

• growth
• platforms
• strategy