Timing is Everything
A good burn is 50% content, 50% delivery.
The Setup
Let them finish. Let them think they've won. Then strike.
The Execution
- Be specific
- Be unexpected
- Be brutal
- Walk away
Example
Someone says your idea won't work? "That's what they said about Aviato. And now I own 10% of the company that's going to make you obsolete."
The Aftermath
Never explain. Never apologize. The burn stands on its own.
This is my Aviato.